How a Historic Theater Became Houston’s Chic Bar

Nestled in the heart of Houston’s Montrose neighborhood, Clarkwood is more than just a chic wine and cocktail bar— it’s a celebration of history, ambiance, and modern sophistication.

Founded by Army Sadeghi, Clarkwood brings a unique fusion of historic charm and contemporary design to a historic theater setting.

In this interview, Army Sadeghi shares the inspiration behind Clarkwood, the creative process of curating its menu and ambiance, and the challenges of standing out in Houston’s vibrant hospitality scene.

SBS – What inspired you to start a chic wine and cocktail bar that’s nestled in a historic theater?

Army – Clarkwood is the embodiment of timeless charm and modern sophistication. We loved the courtyard, interior historical charm, and secluded location. With it being nestled in a historic theater, it’s not just a bar but a story. The inspiration came from my wife and I’s desire to blend nostalgia with the energy of a contemporary cocktail experience, as well as our travels to Europe and cool cocktail and wine bars around the country. We wanted guests to feel they were stepping into a place where history whispers through the walls, but every detail feels fresh and vibrant. We preserved the space as much as we could to maintain the historical charm but added a timeless design that our guests would appreciate.

SBS – How do you curate your cocktail menu to ensure it offers unique and memorable experiences?

Army – I update the menu every season. I love to lean into seasonality, sourcing premium ingredients and infusing creativity at every step. The goal is to offer not just drinks but memorable experiences in a glass with flavors that surprise and linger long after the last sip. The best feeling is watching our guests’ reaction to one of the signature cocktails when it’s placed in front of them. They are always wowed by the presentation and, more importantly, the flavor profile. 

SBS – How did you go about designing the concept for Clarkwood (referring to the overall ambiance)?

Army – Clarkwood’s ambiance is a marriage of opposites — intimate but grand, relaxed yet polished. The design was about creating a sanctuary where every corner tells a story. From the lighting to the textures, everything was chosen to evoke warmth, elegance, and just the right amount of drama. The space has such a unique feeling to it. Every time I walk into Clarkwood, it gives me a different feeling. I am launching the Clarkwood Courtyard bar before this Xmas, which is housed in a beautifully designed structure filled with Venetian plaster and expansive glass panels blending the inside seamlessly with our outdoor concept. 

SBS – What strategies have you employed to create a buzz and attract a diverse clientele? What marketing tactics have been most effective in promoting Clarkwood to the Houston community?

Army – Creating buzz is about more than promo. It’s about building relationships. We have hosted intimate events, partnered with local creatives, and cultivated a strong online presence that feels as authentic as the bar itself. Word of mouth has been our secret weapon, amplified by guests who love to share their Clarkwood moments day in and day out. Clarkwood is a representation of Houston with its diversity and constant buzz. 

SBS – How do you balance maintaining the venue’s historic charm with modern design elements? 

Army – It definitely is a delicate dance. The historic charm is our foundation; it grounds us and connects us to the past, and by layering modern elements, the result is a space that feels both familiar and exciting. 

SBS – Can you discuss any partnerships or collaborations that have enhanced Clarkwood’s brand?

Army – Collaborations have been instrumental to Clarkwood’s identity. From working with local artisans for bespoke decor to partnering with local vendors to help curate our one-of-a-kind cocktail ingredient, these connections bring fresh energy to the concept/brand. They also deepen our ties to the Houston community, which I value tremendously.

SBS – How do you stay ahead of industry trends to keep your menu and ambiance fresh?

Army – Innovation comes from curiosity. I make it a point to explore what’s happening globally, whether it’s a trend in Tokyo or a hidden gem in Paris, and adapt it in a way that feels authentic to Clarkwood and the local market. I also listen closely to our guests because they are often the best source of inspiration.

SBS – How do you handle competition from other establishments in the Montrose area?

Army – Houston and the neighborhood we are in, River Oaks/Montrose, thrives on diversity, and I truly embrace that. Instead of competing, I like to focus on authenticity, creating a space that reflects our unique vision and consistently delivering on quality and thoughtfulness. Our guests come to Clarkwood because it offers something they can’t find elsewhere. I noticed a lot of new concepts have hijacked a lot of inspiration from Clarkwood, and quite frankly, I am flattered. We embrace it and will only continue to innovate further. Our guests and team members are extremely loyal, and they know the execution and atmosphere Clarkwood provides. 

SBS – How do you manage inventory and supply chain challenges, especially with artisanal ingredients? 

Army – Sourcing artisanal ingredients is like treasure hunting. Over the years, we have built amazing relationships with our vendors. It takes persistence and strong relationships with suppliers. We keep a flexible inventory strategy so we can pivot when needed, ensuring the quality of every drink remains uncompromised at all times.

SBS – How do you measure success beyond financial metrics, such as customer satisfaction and brand reputation?

Army – Success is not just about numbers. It’s about moments and cultivating a top-tier team that loves to come to work and share our vision with our guests. It’s the sparkle in a guest’s eyes when they try a cocktail they’ve never tasted before or the way a group lingers because they don’t want the night to end. It’s about creating a space that people talk about, revisit, and feel at home in. I think we provide that nostalgic feeling day in and day out. 

SBS – What has been the most rewarding aspect of owning and operating Clarkwood?

Army – Owning Clarkwood is like orchestrating a symphony. It’s in the details — the hum of conversation, the clink of glasses, the smiles on our guests’ faces. Seeing our patrons connect with the space in a way that makes it part of their own stories is the ultimate reward. There truly is nothing like it.

SBS – What advice would you give entrepreneurs looking to enter the hospitality industry?
Army – The hospitality industry doesn’t revolve just around serving drinks. Creating moments is also important. My advice would be to be relentless in your vision but flexible in your approach while empowering your team. Listen to your guests and never lose sight of the fact that you’re crafting experiences. I always love to set trends and not follow them, define what’s next, and invest in creativity. Position yourself as a leader, not a follower.